Case Study: How DAP Safeguarded a Global Fashion Brand from Trademark Infringement in South Asia
Client Overview
Our client is a globally renowned fashion house with a substantial presence in the South Asian apparel market. As a premium brand, their products are highly susceptible to imitation—making intellectual property protection critical to preserving brand equity, customer trust, and revenue streams.
The Challenge
In early 2025, the brand began facing increased incidents of counterfeit garments being distributed in major South Asian markets. These infringements not only diluted the brand’s prestige but also posed serious risks to consumer perception and long-term market share. Key issues included:
● Loss in Market Revenue: Widespread counterfeit sales were estimated to be causing an annual loss of over USD $300,000.
● Damage to Brand Value: The fake merchandise lacked quality, directly impacting the brand’s reputation among loyal customers.
● Regulatory Concerns: Infringement cases risked non-compliance with international trademark laws, increasing exposure to legal and commercial liabilities.
A comprehensive enforcement strategy was essential to mitigate financial loss, restore brand control, and deter future infringements.
DAP’s Strategic IP Enforcement Approach
To tackle the threat, DAP deployed a multi-tiered enforcement and investigation strategy tailored for cross-border brand protection:
● IP Investigations: Conducted discreet surveillance to trace the source and distribution network of the counterfeit garments.
● Raid Planning & Execution: Coordinated and executed a high-impact raid that led to
the seizure of approximately 3,500 counterfeit products.
● Legal Enforcement: Leveraged legal expertise to enforce trademark rights and ensure the prosecution of offenders.
● Market Monitoring: Continued post-raid brand audits to ensure removal of illegal stock from commercial circulation.
● Customs & Border Coordination: Collaborated with relevant customs authorities to prevent future imports and exports of infringing goods.
Key Results & Business Impact
● Seized Goods: Approx. 3,500 counterfeit products valued at USD $25,000 were confiscated.
● Counterfeit Market Drop: Achieved a projected USD $300,000 annual decrease in market-level counterfeit circulation.
● Brand Integrity Preserved: Reinforced the client’s image as a premium brand
committed to quality and authenticity.
● Market Share Recovery: Strengthened legitimate sales channels by eliminating
competition from illegal goods.
● Compliance Strengthened: Ensured legal protection across targeted jurisdictions,
upholding international trademark protocols.
Conclusion
With its rapid-response enforcement, on-ground investigation, and legal coordination, DAP helped a globally recognized fashion brand regain control over its IP in a high-risk territory. This project is a testament to DAP’s expertise in delivering tangible results across borders, regardless of scale or industry.
When global brands seek real enforcement—not just registration—DAP delivers.
