How DAP Protected Al-Rashid Trading’s Intellectual Property & Strengthened Brand Trust
Client Overview
Al-Rashid Trading Pvt Ltd is a leading manufacturer of henna cone products, best known for its Rami Henna Paste brand. With a strong market presence, the company has built a reputation for delivering high-quality, authentic henna products to both domestic and international customers. As a brand that thrives on consumer trust and product authenticity, any disruption in its supply chain due to counterfeit goods posed a significant threat to its growth
and credibility.
The Challenge
Despite its well-established market position, Al-Rashid Trading Pvt Ltd faced a severe intellectual property (IP) infringement issue. Counterfeiters were illegally exporting four 40-ft containers of fake Rami Henna Paste to Saudi Arabia every month, leading to:
● Revenue Loss: The company was losing over PKR 40 million per month due to
unauthorized sales.
● Declining Consumer Trust: The low-quality counterfeit products were damaging the brand’s credibility and customer satisfaction.
● Regulatory Risks: Unauthorized exports posed compliance issues in international
markets, threatening the company’s global standing.
To protect its brand reputation and financial interests, Al-Rashid Trading Pvt Ltd required an immediate, targeted intervention to eliminate counterfeit products from circulation.
DAP’s Strategic IP Protection Plan
DAP deployed a multi-pronged approach to combat counterfeiting:
Customs Watch & Border Control: Collaborated with IPRE-South and Export Collectorate of Pakistan Customs to monitor shipments at Karachi Port.
Raid Planning & Execution: Organized and conducted a high-impact raid that led to the confiscation of counterfeit goods.
Legal Support & Enforcement: Ensured full compliance and legal seizure of all fake products, preventing their re-entry into the market.
Market Surveys & Brand Monitoring: Assessed post-seizure market response and consumer behavior changes.
Key Results & Business Impact
Seizure of 2x 40-ft containers filled with counterfeit Rami Henna Paste at Karachi Port.
Monetary Value of Seized Goods: PKR 20 million.
Market Reduction in Counterfeits: Monthly fake exports dropped from 4 containers (PKR 40 million worth) to zero.
Brand Protection Strengthened: Prevented further unauthorized sales in Saudi Arabia.
Sales Recovery: Rami Henna Paste regained its market share, increasing consumer confidence.
Client Testimonial
“After the successful actions and custom seizures by the DAP Team at Karachi Port, our brand, Rami Henna Paste, has regained its lost reputation in the Saudi market, leading to an increase in product sales. DAP’s professional approach and expertise in IP protection were instrumental in safeguarding our business. Whenever we face any IP-related issues, we will prefer to seek services from DAP.”
— Shahnawaz Jaleel, CEO, Al-Rashid Trading Pvt Ltd
Conclusion
Through its strategic enforcement, legal expertise, and market monitoring, DAP effectively disrupted counterfeit operations, restored client trust, and ensured regulatory compliance.
For corporations facing IP infringement challenges, DAP delivers proven results and actionable enforcement solutions.
Need to protect your brand from counterfeiting? Contact DAP today!
